UPFRONTS REAL ESTATE

What IS UPFRONTS REAL ESTATE?

We are a private, invite-only platform granting first looks every Friday, for a flash, and then they’re gone, curated FROM our esteemed UPFRONTS famILY AND VETTED BY THE SOCIETY GROUP.

Audience watching a presentation titled 'Upfronts' featuring The Wall Street Journal, in a theater setting with lamps on tables.

CONNECTION IS OUR CURRENCY

OUR NETWORK of POWER BROKERS collaboratiNG defines UPFRONTS. Our new platform enables US TO create connections and conversations weekly.

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PrIVATE INVITES

You’re family now, and on the list for SOCIETY’s private fêtes and UPFRONTS from LA to London.

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YOUR SUBMISSIONS

Yes, you can submit your listings for consideration. All properties are vetted and chosen to be featured.

FAQs

  • Access is by invitation only, extended to:

    • Top-performing agents in our UPFRONTS event network.

    • Vetted buyers/investors (sponsored by an approved agent).

    • Every UPFRONTS Friday: 2–3 new off-market properties drop at 9 AM PST.

    • Flash Listings: Occasionally, 48-hour exclusives

    • Agents: Free during beta (launch phase). Future tiers include paid Platinum UPFRONTS (analytics, extended access).

    • Brokerages can reach out for more information to augusto@societygrouppr.com

  • Yes. Once you login you can submit your listings. All properties are vetted for quality and exclusivity. Approved listings get promoted to our network

  • No. The platform complements our live events—think of it as “UPFRONTS 24/7.”

  • Every property is:

    • Verified by our team for accuracy.

    • Priced $2M+ (luxury tier).

    • Confirmed as truly a first look

Events

NEXT

LONDON

JUNE 11th

Private Members Club
Soho, London

Our first international stop will connect the US and European markets in London for two days of private events, networking, and whispered firsts.